LIFEJACKET INTERVENTION SIGNAGE

This series of signs was designed for use in a public opinion research experiment for Transport Canada, which aims to increase the usage rates of personal flotation devices among key demographics. Although the departmental approach typically leans toward positive messaging and the demonstration of positive rather than negative behaviours, based on behavioural research from similar case studies, the clients felt that a more direct approach might be more effective.

Posters with three separate messages were designed to be placed as sandwich boards near public access points to lakes, rivers and oceans, visually demonstrating the dangers of operating pleasurecraft without wearing a lifejacket.