FIT MOMENTUM

Branding design for Fit MOMentum, a certified personal training program that specializes in helping prenatal and postnatal women who wish to start, maintain or improve upon their own fitness journey.

As a mother myself, I understand that it can be difficult to find the time or the energy to exercise, either while pregnant, when your children are newborns or even well into their first few years. In order to visually represent the balance that is both needed and required in order to achieve one’s pregnancy and post-natal fitness goals, I combined the images of a baby’s toy rattle with that of a traditional dumbbell. These simple, graphic elements, combined with a high-contrast yet feminine colour palette and bold, simple typography help to create a unique logo that reflects the target audience.